Spot Runner
Spot Runner is the first Internet-based ad agency that makes it easy and affordable for local businesses to advertise on TV. With Spot Runner’s revolutionary approach, local businesses now have access to television, the most powerful marketing tool available—one that, due to its traditional cost and complexity, was previously out of reach.
Essentially Spot runner has produced generic advertisements across a wide range of market segments. These ads are catalogued on the Spot Runner web site for small businesses to select. Provide basic information about the company and the demographic of the target market, including the regions where the ad should be broadcast. Pick a schedule slot and hey presto, launch a TV advertising campaign. Since the advertisements are already produced, requiring just a little customisation, Spot Runner are able to offer campaigns from as little as $500.
Founders: Nick Grouf and David Waxman
Investors: Battery Ventures, Index Ventures, WPP, Interpublic Group, CBS Corporation ($60m)
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