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Hulu CEO joins AdReady

SEATTLE, Nov 28, 2007 (BUSINESS WIRE) –
, an innovative advertising technology company, announced today the appointment of Jason Kilar, CEO of , to its board of directors. Kilar brings extensive Internet sector experience to this role, having spent nearly a decade in key management positions at .com.

As CEO of , a joint venture of . and , Kilar leads the growth of an online video service that aims to help people find and enjoy premium programming when, where and how they want. Previously at .com, Kilar developed the initial strategy for the company’s entry into the video and DVD businesses and ultimately became vice president and general manager of ’s North American media businesses, which included the books, music, video, and DVD categories. Kilar later served as senior vice president, Worldwide Application Software, where he led an organization of hundreds of world-class technologists and he reported directly to CEO Jeff Bezos.

“Jason knows how to build scalable businesses on the Internet, and his experience at and will be invaluable as we expand,” said Aaron Finn, CEO and president of . “Jason understands first-hand the opportunities and challenges companies face as they grow, and his guidance will help us make effective choices quickly.”

makes the luxury of effective online display advertising available to all at low-cost and in a self-service manner,” said Jason Kilar, CEO of . “I look forward to working with the management team and fellow board members to support the compelling and ambitious vision of .”

www.adready.com, www.hulu.com

adready.jpg

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is an innovative advertising technology company offering the world’s most advanced self-serve online display advertising solution. offers marketers the ability to build effective online display campaigns based on proven performance creative, while publishers can tap the power of ’s patent-pending platform for their advertisers through ’s co-branded solutions. Seattle-based is led by a team of Internet veterans and backed by Madrona Venture Group. For more information, please visit: www.adready.com.

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Copyright Business Wire 2007

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