meebo partners with VideoEgg Inc
meebo, a website for instant messaging (IM), has partnered with VideoEgg Inc., the video ad network for online communities, to give meebo Platform application developers the ability to monetize their applications. The partnership brings VideoEgg’s Eggnetwork Advertising Platform (EAP) to developers building synchronous and multiuser applications for the meebo Platform. Since the October 30th Platform launch, more than 300 developers have registered applications for the meebo Platform and are helping make meebo the live interaction destination on the Web.
The launch of the meebo Platform is creating additional live interactions amongst meebo users and their IM buddies with the addition of rich applications that include Webcam, voice calling, and Flash games. Now with VideoEgg, the meebo Platform gives third-party developers a hassle-free monetization of their applications. meebo and VideoEgg will run unobtrusive, user-friendly and engaging ads while applications run. meebo will share ad click through revenue with its third-party application developers. Alternatively, meebo offers third-party developers the ability to opt out of the revenue-sharing arrangement and run their own ads on their application.
www.meebo.com www.videoegg.com
“We are focused on developing a high-engagement rich-media audience network for brand advertisers,” said Troy Young, CMO, VideoEgg. “The meebo Platform and partner applications offer an excellent environment to connect users to brand content. With this partnership, the Eggnetwork will grow well beyond the 50 million unique users we reach today.”
Similar to the video overlay pioneered by VideoEgg and now widely adopted by the ad industry, meebo and VideoEgg’s joint solution strives to make brand advertising unobtrusive and engaging for meebo users while not subtracting from the meebo Platform experience.
meebo’s recent partner developments and advertising campaigns, such as those featuring CBS and PUMA, are beginning to intrigue marketers by consistently delivering interaction rates at several times the industry average. This is largely due to meebo’s usage model which emphasizes live interaction and extended site engagement. One million people spend more than two-and-a-half hours signed into meebo every day.
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