TowerOne.com

ROK Entertainment Group, the UK-based mobile technologies, applications and entertainment development company has announced the launch by it’s subsidiary, Blubox Software Ltd, of an upgraded software compression application for digital images - Blubox V4.0.

Blubox V4.0 offers compression of digital photograph images as well as supporting all non-proprietary ‘Zip’ formats, thus ensuring complete compatibility. It is designed for the digital camera and Internet consumer market; allowing a user to dramatically improve the digital photo sharing experience over the Internet and ensuring the protection of private and personal information. The unprecedented growth of digital image file sizes over the last 3 years has been partly driven by the consumer’s desire for higher mega pixel CCD capacity for their personal digital cameras and mobile phones.

Laurence Alexander, CEO of ROK, commented “‘Zip’ provides acceptable compression for text-based files, but has been unable to cope with the demands of the modern file formats. There is a massive gap in the market for software that can offer compatibility with existing ‘Zip’ products, but go much further by providing the user with the ability to significantly shrink their digital photos without sacrificing the Hi-Resolution quality of the original image file. This is the premium that Blubox offers.”

Using a blend of the most advanced software compression algorithms, Blubox V4.0 offers a unique solution for optimizing digital images. Designed to support all non-proprietary ‘Zip’ formats Blubox V4.0 by being able to create, read and extract from existing ‘Zip’ archives, however this is where the similarities between Blubox and ‘Zip’ starts and ends as it is able to offer unprecedented compression of digital photograph formats.

www.blubox.com