Digital Cinema set to soar
At the end of 2007, 5.5 per cent of the world’s modern screens are converted to digital and predicted to rise to 48% by 2012.
The dominant business model for digital conversion is the Virtual Print Fee, but there may be other models entering the market.
The driver market is the USA, but significant government involvement is pushing other countries, such as China, UK and Norway.
Despite almost full digital provision of studio movies in the USA, a key obstacle to overcome in Europe, outside of the business model, is the provision of arthouse and European content.
The main financial beneficiaries, certainly in the short-term, are distributors but digital 3D and alternative content are forming the beginnings of a persuasive business case for the exhibitor.
The digital conversion will cost an approximate $10bn worldwide over the next ten years.
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