Triggit making content easier to grab
A two year old company first established to connect wine bloggers to merchants is branching out. Triggit is a toolbar that makes it easier for website owners/bloggers to grab content such as images, videos and links, and place it on their pages. It also makes it easier to link a particular product mentioned on a site to a particular merchant who can suppl it - great for affiliates. The Toolbar edit options are very basic, enabling users to add images (Flickr), videos (YouTube), and a bunch of affiliate links to your site (Amazon, Commision Junction, Shopping.com, Snooth, Wine Searcher, and Wine Zap). No doubt this functionality will extend with time.
It remains to be seen just how Triggit will make any money as a business though. Other than the standard Web2.0 model of relying on vastly inflated valuations and hence an exit, getting users to part with hard earned cash will be difficult. One to watch though.
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