Jan 18, 2008
Fastest Moving Websites 2007
Compete metrics have released a chart of the fastest moving websites for 2007, positive and negative, and it makes interesting reading. Supporting the belief that the internet is largely the haunt of sexually frustrated saddos, high on the list are the adult sites YouPorn and RedTube.
A few interesting trends are revealed:
- The web has yet to reach its “Social Peak”: Among the fastest growing sites, eighteen of the twenty offer a prominent peer-to-peer communication platform. Even in the adult video category, sites that function almost identically to YouTube (redtube.com and youporn.com) represent the fastest growing niche.
- Online daters would much rather be subjected to ads than a checkout form: Two of the fastest growing sites (Iamfreetonight.com and datehookup.com with 31000% and 3050% growth respectively) are relatively new entrants to an already crowded online personals market. Both services succeed by offering free membership and generating revenue through advertising, a business model they share with only a handful of other services.
- New Social Networks still have a chance…as long as they find their niche: CaféMom appeals to a very specific group, and has captured a substantial audience (and grown over 2000% in one year) despite the constant buzz surrounding Facebook last year.
- People place a high value on peer opinion: Both Stumbleupon and Reddit both grew by over 500% in 2007. Digg.com (not listed) also grew by nearly 300% in terms of visits in 2007.
I see that AmericanSingles.com lost 56% of its visitors Dec06 to Dec 07. Is that because they are hugely successful or hugely unsuccessful?
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