Microhoo vs Google - Have You Got What It Takes?
So as Google takes a strong stance against Microsoft’s unsolicited offer for Yahoo, what are we mere mortals to make of the battle of the titans of tech? It’s complicated - it’s messy - it’s turning hot - it’s no place for the weak. Take my two-minute test to see if you have what it takes to shape the future of the Internet…..
Q1: Is Google’s condemnation of Microsoft because:
a. Google are getting back at Microsoft for objecting to their own attempt to dominate online advertising through a proposed acquisition of online advertising company DoubleClick?
b. Google believe that a Microhoo! will be in a position to undermine the principles of ‘openness’ on which the web is based?
c. Legal teams like nothing better than a jolly good scrap?
Q2: If Microsoft grabs Yahoo, how long will it take them to ‘influence the evolution of the web itself’?
a. A couple of years because the senior management at both companies are as one when it comes to strategic thinking and are willing to relinquish their empires for the greater good.
b. Two to five years because some tweaking of strategic direction is required.
c. Not in this millennium because as soon as the ink is dry, the feudal systems will kick in.
Q3: How should Jerry Yang react to the unsolicited bid from Microsoft?
a. Sell – grab the money and run dude.
b. Outsource Yahoo search to Google to give them 74% of the USA search market (Yahoo currently 17.7%, Google 56.3%), thus creating a young Frankenstein who waves a finger at Microsoft?
c. Take off clothes and mingle with crowd.
Q4: If Microsoft is unsuccessful in taking control of Yahoo, what should they do next?
a. Buy the Earth’s oxygen supply and refuse to rent it back to us until we make Yahoo see sense.
b. Close down for six months until the corporate world is brought to its knees.
c. Buy AOL and enter a deep strategic partnership with Time Warner to create an Internet media giant?
SCORES
Q1: a=2, b=3, c=1, Q2: a=1, b=2, c=3, Q3: a=3, b=2, c=1, Q4: a=1, b=2, c=3
YOUR SCORE
13 or more: you cheated and are definitely fit for life in the corporate jungle - step aside Steve, Jerry, Larry and Sergey
10 to 12: Congratulations, you have shown that you can lead the industry – step aside Jerry.
7 to 9: Not bad, you may struggle a tad but who doesn’t? – step aside Jerry.
6 or under: You display a poor understanding of strategic options and are only fit to lead AOL – step aside Jeff.
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