Habbo Partners with William Morris - Crap of Marketeers Attack Press Release
Habbo, the largest virtual world for teens, has announced it has partnered with William Morris Agency, a talent and literary agency. Habbo is the first online virtual world the agency will represent in the rapidly growing digital entertainment industry.
So far, so good but at this point a crap of marketeers appear to have stepped in and written a few words ….
To expand the virtual world’s reach into the entertainment industry, the William Morris Agency will help Habbo facilitate new strategic partnerships to generate cross-marketing and promotional opportunities.
Additionally, William Morris will provide popular Hollywood and music celebrities for in-game interview appearances within the Habbo community.
“The William Morris Agency is the preeminent talent agency in the business,” said Teemu Huuhtanen, EVP, Habbo business and President, North America. “They will play a crucial role in expanding the Habbo brand across North America by initiating for us new relationships with advertisers in the entertainment industry and developing high-profile promotional opportunities.”
Working together, the William Morris Agency will leverage Habbo’s presence as the leading teen virtual world to develop new revenue-generating business opportunities with major studios, television and cable nets, record labels, and professional sports leagues, to name a few.
“As the Habbo community continues to increase, their audience will demand a mainstream in-game entertainment presence,” said Jim A. Wiatt, Chairman and Chief Executive Officer, William Morris Agency. “William Morris’ Digital Group will be a key partner helping Habbo develop ideal business and marketing opportunities with the leaders of the entertainment industry.”
There are currently Habbo communities in 31 countries on five continents. To date, over 86 million Habbo characters have been created and more than 8 million unique user’s worldwide visit Habbo each month (source: Google Analytics).
Does anyone actually read these things before they go out? Surely these people don’t really talk like that?
Sulake Corporation OY (Sulake) is an interactive entertainment company which develops, publishes and distributes multiplayer online communities and games. The company states that its main product, called Habbo Hotel, has communities in 16 countries with more than 3.7 million unique users per month
Habbo Hotel is a graphical chat and gaming environment designed to be a place for teenagers and youths to meet and make friends. Users choose a character (Habbo) whose appearance can be personalised (for example clothes, skin and hair). Habbos are able to talk, shout, walk, dance and swim, and can change appearance at any time. Users can visit different Habbo Hotel public rooms by using the navigator interface on the Habbo Hotel site or go to guest rooms created by other Habbo Hotel visitors. Each user has a console for communicating with friends (through instant messaging or e-mail). The company says that Habbo Hotel is about self-expression, social interactivity and creativity.
Investors include Group Partners, 3i Group, Taivas Group, Balderton Capital, Elisa Group, Movida Group.
Anyway I am about to leverage a cross-platform transportational opportunity to facilitate a sporting entertainment event - I’m getting a ride to my mates and then we are walking down to the pub to have a few beers and play pool.
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