ZYB Launches Social Phonebook
Danish start-up ZYB has launched a free service, which it claimed not only backs up your phone over the air, but also makes it dynamic by tying it in with on-line social networking services such as LinkedIn, Plaxo and FaceBook.
In a very simple manner, seamlessly supported by more than 400 phones, ZYB uploads your mobile phone’s address book and calendar to your online account within minutes after you sign up to the service. As a result, you get online access to your phone’s content from anywhere, and transferring the phone’s content to a new phone in the future is easily done over-the-air from zyb.com. In a pioneering way, the new ZYB also links your phone’s address book to an online community that is constantly connected to your mobile phone, so any updates made by your friends, are automatically updated in your mobile phone. As such, ZYB is the “missing link” between the mobile phone and online social networking, opening up a whole new dimension of social networking, where your online personal network is created from your existing contacts in your phone. According to the leading social networking news site, Mashable, this is “the most appealing part” of the new version of ZYB.
“We believe that your personal network is not something you create; it’s something you already have. Next generation social networks need to evolve around people’s real-life contacts and be “life-capturing” to reflect people’s real-life behavior and relations. The mobile phone has been used for a decade now as a life-capturing device, keeping a record of who you meet and talk to in the real world. Connecting the online social network with the phone’s address book, is the most effective way of moving social networks closer to real life,” said Tommy Ahlers, CEO and co-founder of ZYB.
“There are still a lot of people out there who don’t see the point in building their social network online when they already have a social network in real life. With ZYB they can now leverage the power of social networking without building an online presence from scratch,” adds Tommy Ahlers.
With the new version of ZYB, users can now:
• Connect to people in their mobile phone’s address book
• Let friends keep their own contact information updated on the user’s phone
• Micro-blog online or from the phone and broadcast the blog to friends
• Upload pictures from the mobile phone and tag them using the phone’s address book
• Expand their social network by searching for people with mutual friends ZYB can currently sync a Social Phonebook account with entries on a range of business and consumer networking services. It said that it will soon add the ability to sync with Microsoft Outlook, Google Calendar and Yahoo Calendar as well.
ZYB investors include Morten Lund and Nordic Venture Partners Management.
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