Feb 21, 2008
Google partners with YuMe
Google is to sell display ads in video through a partnership with YuMe, an online video advertising network. Apparently YuMe will serve InVideo overlay adverts as part of Google’s AdSense for video beta advertising program. YuMe publishers who are current AdSense customers will also now have the opportunity to accept AdSense for video ad placements.
Current YuMe publishers utilizing AdSense for video to monetize their content include VidShadow, Mondo Media and JoeCartoon, to name a few.
YuMe investors include Accel Partners, BV Capital, and Khosla Ventures.
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