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Missives from a media business geek

Immortality and the music industry

Immortality - how cool would that be? Like superman but without the sci-fi powers. The advantages would be brilliant. I’d live to see inter-gallactic space travel for one. Maybe even get to visit some new worlds in Star Trek style. I’d get to see the internet transform from a clumsy computer network only accessible by external devices to something that can be accessed through a cerebral implant. All that knowledge, all that smut, without even logging on. Apart from seeing my loved ones die off, the big downside of course is that as soon as the Government susses that I am immortal they will stop paying my pension. I’d have to keep working hard for my money. What I really need is a plan that will deliver me vast amounts of money for doing sod all - for eternity. Mmmm thinking…thinking..thinking… EUREKA - I HAVE IT !!! I will steal the commercial model proposed by the music industry - easy - staring me right in the face all the time.

Creative Commons License photo credit: loresjoberg

The music industry is proposing that a tax be introduced - a fee bundled with broadband access, and in return users will get unlimited access to music. Such a tax is estimated to reel in around $20billion. The tax proposal comes from Warner Music, who has tapped industry veteran Jim Griffin to spearhead the controversial plan. Desperation? You bet. The music industry has shrunk from $15billion to $10billion over the last decade under pressure from the internet and piracy, so they come up with a sure fire way to guarantee their income. Force everyone to pay whether they like your music or not. Bloody brilliant. I can do that. Pay me $20billion a year and I will give you access their music too.

Thats it, money sorted. Now all I need to do is figure out the secret of eternal youth …

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