Jun 25, 2008
Virgin Radio and an Open Approach to Takeovers
Some may say this is an enlightened approach to company takeovers. Others may say it is a foolish marketing ploy. The UK’s biggest commercial radio station, Virgin Radio, is about to be taken over by the Times of India and relaunched by Absolute Radio. In parallel with the takeover they also intend to rebrand the station, not easy even without the hassle of stabilizing a business you just bought.
Just to make it interesting though, the folks at ARI has opened up a blog tracking their progress as their thinking develops and allowing the staff at Virgin and anyone els for that matter to have their say - in public.
Naive or not?
Read it at OneGoldenSquare.com
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