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Missives from a media business geek

Google Grabs the Advertisers

Comparing 2006 and 2007, Efficient Frontier found that out of every dollay in incremental spending advertisers were putting online, Google was taking 97cents, Microsoft was taking 6 cents and Yahoo was LOSING 3 cents.

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Yahoo Visitors and Sales

In 2007 Yahoo was visited by more than 130 million people and had sales close to $7billion.

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Value of Unique Visitors

According to research company Park Associates, social networks can earn between 25pence and £2.50 per year for each unique user.

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Facebook Growth Rates Oct Nov 07

Between Oct 26 and Nov 25 2007, usership grew by:

466% in Turkey

171% in Israel

109% in France

87% in China

31% in Saudi Arabia

24% in Pakistan

18% in UK

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British enjoy Social Networking

More than 24 million Britons access Social Networks like , and .

has the largest share with 11.2 million in the UK (out of 18million overall).

has 10million British users (out of 110million overall).

has 7million British users (out of 62million overall).

The British spend approximately 5.3 hours a month each on Social Networks.

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