Actimagine partnering with Mobile Magic for content delivery
Actimagine, developer of the patented software video codec Mobiclip, is playing a key role in a pioneering initiative to deliver high-quality movies and music videos over mobile phones via retail channels across India. Actimagine is partnering with Mobile Magic, India’s first and largest chain of retail stores for mobile phones and accessories, on a new initiative called Media Magic.
Media Magic is a content delivery platform, through which movies and music videos can be easily and securely transferred from retail stores’ PC to customers’ mobile handset. In less than five minutes anyone can go to a retail store, purchase a movie or a music video, have it loaded into his phone and enjoy it in DVD-like quality.
Mobile Magic has set up a new subsidiary, called Media Magic Retail Pvt. Ltd., to be fully focussed on driving this business. To date, Media Magic has already acquired legal rights to over 500 Bollywood movies and thousands of music clips. Once downloaded onto the mobile phone, each content is protected by an unlock key, which has to be generated by a shop assistant logging into a customized web interface.
