TowerOne.com

Ah, I see a crap of marketeers have screwed up another ‘launch’. NEXAGE, a mobile video white label solutions provider have whacked out a press release announcing the availability of their second generation solution, PhoneCast Pro 2. Trouble is they forgot to update their website with the details! For those of you who cannot wait for the marketing department to catch up with their own releases here it is (warning - it is written in marketing speak)…

PhoneCast Pro 2.0 reduces the complexity of ingestion, management, publication and distribution of video content, thus enabling media companies and content providers to offer mobile video services directly to mobile users. PhoneCast Pro 2.0 offers a complete end-to-end hosted solution that meets all the rich media content delivery and social networking needs of media companies. The expanded PhoneCast Pro 2.0 platform enables clients to quickly and cost-effectively “go mobile” with a solution that is highly attractive to their customers. The streamlined efficiency of the platform enables clients to simply give NEXAGE a link to their content and NEXAGE manages the rest.

PhoneCast Pro 2.0 now incorporates enhanced features that bring the full range of Internet social networking services to the mobile web. It enables media companies and others to increase “stickiness” by developing a community around their content, including rating, commenting, sharing with others, buddy lists, online chatting, blogs, and much more.

PhoneCast Pro 2.0 provides full support for the insertion of text, banner, and video advertisements and promotions for mobile video and live TV programming, and is fully integrated with mobile ad networks such as Millennial Media, Third Screen Media (AOL / Advertising.com division), Nokia Ad Services, Admob, and various video Ad providers to be announced. The PhoneCast Pro 2.0 Ad Network Optimization Engine ensures that media companies will see high Ad fill rates and high monetization rates for their mobile entertainment services launched with PhoneCast Pro 2.0.

Tags: AdMob, AOL, Nexage, Nokia

AdMob is planning to launch in Japan next month, apparently feeling confident in entering a market that is considered years ahead of the rest of the world in terms of technological advancement, uptake and competition. A slightl more advanced market means greater competition but Japan’s Cellphone Edge reports that “10 percent of online marketing budgets in Japan is already being spent on mobile ads”.

AdMob is the world’s largest mobile advertising marketplace. Founded in 2006, AdMob allows advertisers to reach their customers on the mobile Web and publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to target and personalize advertising to their customers in over 160 countries.

AdMob investors include Maynard Webb, Sequoia Capital, Accel Partners

Tags: Accel Partners, AdMob, Maynard Webb, Sequoia Capital