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Mysinglefriend.com, the dating site created by TV presenter Sarah Beeny, is poised for its first concerted marketing drive, after hiring search and digital agency Bigmouthmedia. The dating site, founded in October 2005 by Beeny, who presents UK Channel 4 show Property Ladder, has employed the agency to handle its search engine optimisation in a bid to rise up the natural search rankings on the main search engines Google, Yahoo!, MSN and Ask.

Bigmouthmedia was formed in January 1996 and is backed by The Carlyle Group.

www.mysinglefriend.com

Tags: Ask, Channel 4, Google, MSN, MySingleFriend.com, The Carlyle Group, Yahoo

ITV1’s share of commercial viewing in the 16-34 year old demographic fell by 55% between 1999 and 2008. In comparison the loss of the same audience for Channel 4 stands at 16%.

Group M

Tags: Channel 4, ITV

Brightcove, the leading Internet TV platform, today announced that it has entered into a company-wide agreement with Channel 4 allowing the broadcaster to incorporate video content across all of its online properties. The first Channel 4 site to launch video content with Brightcove is its new online promotional destination “TV Clips,” featuring clips from current TV programmes, an archive of the best moments from Channel 4’s 25 years of broadcasting, and a preview of new programming coming to Channel 4.

Channel 4 will use the Brightcove Internet TV platform to distribute online video clips to help drive Internet users to watch full-length programme content via Channels 4’s linear transmissions, its 4oD on demand site or by purchasing a DVD.

With Brightcove, Channel 4 can further expand online distribution of promotional content beyond its websites using viral sharing features such as video link sharing, “email to a friend,” as well as embeddable video that bloggers and viewers can use to add clips to websites and popular social networking services.

www.brightcove.com, www.channel4.co.uk

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Tags: Brightcove, Channel 4

In an interesting article on InternetNews.com, Userplane, a wholly-owned subsidiary of AOL, announced that it has inked deals with four broadcast and cable television companies to provide social networking and instant messaging capabilities as they try to transform their Web sites into bona fide online communities.

“The integration of real-time messaging applications allows media companies to create virtual water coolers where viewers can engage with other fans of their favorite shows,” Userplane CEO and Senior Vice President of AOL Michael Jones said in a statement.

Under the agreement, the CW, Fuel TV, IFC and the United Kingdom’s Channel 4 are now incorporating Userplane technologies like Webchat and Web messaging applications into their sites.

[Read more]

Tags: AOL, Channel 4, CW, Fuel TV, IFC, Userplane