Zivity raise $7million series B
Zivity, a company creating a new category of subscription-based social networking for the 18 and over market, has raised $7 million in Series B financing from venture capital firms BlueRun Ventures and Founders Fund.
John Malloy, partner and a founder of BlueRun Ventures, and Luke Nosek, managing partner at Founders Fund, will join Zivity co-founders Scott Banister, Cyan Banister and Jeffrey Wescott on the companys board of directors.

BlueRun Ventures, which led the round of financing, has previously collaborated with Scott Banister at Slide, the personal media network best known for its embedded social networking applications, and PayPal, the online payment company now owned by eBay.
Zivity, much like Slide and PayPal before it, has a driven and talented team focused on challenging the status quo and creating a large new market opportunity, said Malloy of BlueRun. Zivity is introducing an innovative business model that reflects a major shift in the maturation of the Web. We look forward to helping build Zivity into a global media platform.
Zivity.com is a community-powered showcase promoting female beauty and expression through professional-quality photography. Subscribers to Zivity pay $10 per month and distribute 40 percent of their subscription fee to the participating models and photographers via Zivitys innovative dollar-backed voting system. Each vote cast delivers cash to the content creators.
Tags: BlueRun Ventures, eBay, European Founders Fund, Zivity



