Habbo, the largest virtual world for teens, has announced it has partnered with William Morris Agency, a talent and literary agency. Habbo is the first online virtual world the agency will represent in the rapidly growing digital entertainment industry.
So far, so good but at this point a crap of marketeers appear to have stepped in and written a few words …. [Read more]
Habbo, one of the world’s largest virtual worlds for teens, has unveiled its new-look website. The new design gives members easy access to their personal pages, friends and groups whilst providing new users with a simple introduction to the virtual world. With a wide range of new accessories, including hats, belts, jewellery and facial hair, teens can give their Habbos a revamp too.
The new site layout was based on research undertaken by Sulake into the features that its teen members most value. These include chatting with other users in guest rooms, making new friends and building new rooms. Quick menus and personal landing pages have been created to give them easy access to these important activities. For newcomers, the landing page provides an illustrated insight into the virtual world and simplifies registration to a one-step process.
In addition, there are a wealth of new customizable avatar features including gas masks, paper bags and hairstyles. Teens can now make dramatic changes to their appearance bringing another level of engagement to the world.
The launch of the new site is the latest milestone in the development of this seven year old virtual world, which now counts over 83 million registered characters.
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