Facebook launches Mars products shopping service
Packaged goods giant Mars will become the first advertiser to sell actual products on Facebook, a move aimed at building the commercial credentials of the social network.The deal follows the recent backlash around the launch of Facebook’s Beacon, an advertising platform that allowed brands to pump ads without user consent. Facebook was forced to change the service to include an opt-in element.
This will be the first time that users on Facebook will be able to purchase actual and not “just virtual” products.
The applications will launch on Valentine’s Day. Called Celebrate, the service will enable users to buy actual Mars gifts which can be redeemed at participating stores through the use of a scanable, unique mobile voucher ID.
A user on the Celebrate [Read more]
