Joost score with NBA
The National Basketball Association (NBA) and Joost have announced the launch of the NBA Channel on Joost. The new channel will provide fans around the world with viewing access to “Instant Classic” NBA games and video highlight packages for the remainder of the 2007-08 NBA season.
As part of the new relationship, the NBA Channel will feature complete replays of memorable NBA games, including the Los Angeles Lakers’ Kobe Bryant’s 81-point game against the Toronto Raptors on January 22, 2006, and the Cleveland Cavaliers’ LeBron James’ sensational performance in Game 5 of the 2007 Eastern Conference Finals against the Detroit Pistons, in which he scored the Cavaliers’ final 25 points to lead his team to a 109-107 double-overtime victory.
