Universal Motown Records launches mobile marketing initiative with Mozes
Mozes, Inc (www.mozes.com), a Palo Alto company that allows anyone to create and manage interactive, text message-based mobile campaigns and promotions, has announced a strategic relationship with Universal Motown Records Group (UMRG). Using Mozes, over 60 artists will communicate with their fans instantaneously via the mobile phone, including some of today’s biggest artists like Akon, Blue October, Hinder, Godsmack and Mya.
“I’m extremely excited to have found a fun and interactive way to communicate in real-time with my fans. I can send them anything from information on music releases, backstage pass opportunities and interactive exchange of texts and photos,” expressed Universal Republic recording artist Baby Boy Da Prince
UMRG will use Mozes to manage and execute a variety of programs and promotions including Hinder’s Door to Dorm tour this Spring. Hinder will have a live contest each night of their tour where fans can text for a chance to win a backstage pass at the show. Everyone that interacts at the show gets a free mobile phone wallpaper and the ability to join Hinder’s fan list on Mozes. Fans that opt-in to Hinder’s list will be able to text with the band on an ongoing basis and receive exclusive mobile updates. Fans can also visit Hinder’s mobile card at Mozes.com and download special offers from the band and communicate with other fans.
“In our search to find the most compelling way for our artists to connect with their fans, Mozes emerged as the clear choice. The fact that Mozes is already working with so many other great artists in the industry means that we can engage a wider audience in our own mobile programs,” said Mel Lewinter, Chairman UMRG.
“We are thrilled to be partnering with Universal Motown Records Group as we open our service to general availability and leave beta,” said Dorrian Porter, CEO of Mozes. “Being able to interact with your favorite artist in real-time on the mobile phone is a powerful and personal connection. Our role is to support the most effective way for mobile publishers like Universal artists to reach, grow and connect with their audience.”
Investors in Mozes include North Bridge Venture Partners and Norwest Venture Partners.
