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Federated Media For Sale?

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I hear on the grapevine that Federated Media could soon be sold. Apparently they have hired Savvian, the investment bank to ‘vet numerous incoming queries’. This does not necessarily mean that the intention is to sell the company. They could also be thinking of grabbing some investment while they can. A figure of $50m investment against a valuation of $125m has been mentioned but nothing has been confirmed.

Investors include , , and Tim O’Reilly.

Care to comment Tim?

 At FM, our mission is to support independent website authors and audiences, by connecting them to marketers in an ongoing and robust conversation that feeds everyone involved.

FM represents outstanding authors whose sites cater to cultural influencers, technology decision makers, and business leaders. Our first federation, focused on digital culture, currently reaches millions and millions of readers every month. New federations in the media/entertainment, parenting, and small business categories, representing millions of entrepreneurs, consumers, and families, are in the process of launching as well.

In addition to establishing a devoted following, each site in the FM fold subscribes to a core set of values: strong voice and point of view, accuracy to the facts, engagement with its community, responsibility, integrity and transparency.

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