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Mav TV and XLeague wipe-out the human race

eSport - you’re joking right? Virtual sport?? Well that’s what TV is all about - sitting on your backside and playing online games. If Darwin was correct then future generations will develop a consoles in place of their left hand and a backside shaped like a sofa. If the creationists are correct then this could be some kind of ironic retribution by Himself (or Herself - just edging my bets!).

So forget about meteors hitting the earth, terrorism, global warming, nuclear holocaust or bird flu. We are destined to be wiped out either by heart disease through lack of exercise or through starvation because we are too darned lazy to get up off our sofa shaped rears.

As if death by eSport is not tempting enough, MavTV is set to provide some pretty interesting programming to . I can feel my arteries hardening as I type.

Male-lifestyle channel MavTV is taking its content and possibly its name across the Pond.

Denver-based MavTV is joining forces with United Kingdom-based ’ eSports channel, XLeagueTV.

Under the agreement terms of which were not disclosed, MavTV will supply “a substantial amount of the content it holds rights for” to .TV, said Steve Smith, MavTV president. Targeting men 18 to 54, MavTV fare includes sports and athletics analysis, plus shows about gaming, comedy, women and relationships, health and fitness, finance, gadgets. The network, which has some almost 6 million U.S. subscribers through carriage pacts with ., Charter Communications and Verizon’s FiOS TV, also shows films.

The addition of MavTV’s programming will help .TV, which currently counts some 8.2 million subscribers via its position on channel 279 on BSkyB, evolve into a more male-oriented gaming and entertainment channel in the UK.

Smith said a decision will likely be made in January relative to a new name for the service, which should reflect the MavTV brand in some capacity.

.TV offers a comprehensive range of services to its members including leagues and tournaments, customizable user profiles, match scheduling and club and team creation. By competing on , gamers get the opportunity to be invited to the studio to play on TV.

www.xleague.tv, www.mavtv.com

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