Tumri Appoints Gokul Rajaram to Board of Directors
Tumri, a provider of one-to-one online display marketing solutions, has announced the appointment of Gokul Rajaram to its board of directors. Rajaram joins Tumri’s board after nearly five years at the helm of Google’s AdSense product management team. Heralded as the “godfather of Google AdSense,” his extensive experience in the online advertising industry will be instrumental to Tumri’s plans to transform display advertising and expand its presence in the online advertising marketplace. Following Tumri’s recent hire of Calvin Lui as President and CEO, Rajaram’s addition is another step in Tumri’s aggressive expansion plans. Together, the executive team and board of directors will work to fulfill Tumri’s mission of delivering leading integrated brand and performance marketing solutions that transform online display advertising.
“In an industry that has fueled my professional passion for so many years, joining Tumri’s board of directors is a natural next step. I have yet to see anyone match Tumri’s innovative approach of seamlessly combining complex arrays of inputs to dynamically deliver targeted, relevant marketing messages to consumers,” said Gokul Rajaram. “Tumri is poised to truly transform the industry, and I am excited to be a part of its success.”
“Tumri is thrilled to welcome Gokul to the board of directors,” said Calvin Lui, President and CEO. “The experience, perspective, and insights he brings are unmatched. It speaks volumes that Tumri’s impressive technology platform is attracting the attention of visionaries like Gokul to come on board and help us take display advertising to the next level.”
Rajaram most recently served as Product Management Director for Google AdSense. He worked at Google from January 2003 to November 2007, helped conceive and crystallize AdSense in early 2003, and played a key role from its launch to its growth into a multi-billion dollar product line. He also helped drive a number of Google’s acquisitions, including DoubleClick, AdScape, and dMarc. Earlier in his career, Rajaram worked as a technical architect at Juno Online, where he developed the back-end advertising system that drove much of Juno’s revenues and helped it go public in 1999. Rajaram has an M.B.A. from MIT Sloan, a M.S. in Computer Science from UT Austin, and a BTech in Computer Science from IIT Kanpur where he received the President’s Gold Medal for being Class Valedictorian.
Tumri was founded in 2004 with a vision to re-imagine online advertising for the interactive, user-driven Web. Founded by a team of technologists with deep experience in advertising, knowledge representation, genetic algorithms, scalable e-commerce, search engines and catalog/content management, Tumri’s mission is to enhance the power of online advertising and maximize revenue for publishers and advertisers everywhere.
Investors include Accel Partners, Shasta Ventures, Lehman Brothers.
