LimeLife Aim For Mobile Women
Through deals with Time Inc., NBC Universal and KingWorld, mobile games publisher Limelife, is offering a range of entertainment services including “Rachael Ray Recipes on the Run,” a mobile version of People magazine and “Top Chef Challenge,” a mobile game based on the Bravo reality series. “Law & Order: The Mobile Game” is due out this spring.
More than 100 million women own cell phones in the United States.
Yankee Group analyst Mike Goodman said women spend more time playing mobile games than men, though few companies are designing games specifically to meet their interests.
The Menlo Park company has around 50 employees and has attracted investment from Monitor Ventures, U.S. Venture Partners, Rustic Canyon Partners, Core Capital Partners and i-Hatch Ventures.
