Jun 25, 2008
Some may say this is an enlightened approach to company takeovers. Others may say it is a foolish marketing ploy. The UK’s biggest commercial radio station, Virgin Radio, is about to be taken over by the Times of India and relaunched by Absolute Radio. In parallel with the takeover they also intend to rebrand the station, not easy even without the hassle of stabilizing a business you just bought.
Just to make it interesting though, the folks at ARI has opened up a blog tracking their progress as their thinking develops and allowing the staff at Virgin and anyone els for that matter to have their say - in public.
Naive or not?
Read it at OneGoldenSquare.com
Tags:
Absolute Radio,
Times of India,
Virgin Radio
Jan 23, 2008
Global software company Mobio and Indiatimes have jointly launched a mobile value added service application — iMobizo — that will enable users to get information on their mobile phones.
The platform would enable customers to get applications of their choice ranging from cricket to stock news, contests, astrology, jokes, songs, ringtones, or latest political and business news by downloading the platform from the web on their GPRS enabled phones for free, Mobio Founder and Chief Executive Officer Ramneek Bhasin said. Moreover, the users of the service would also get to view the web version of the Times of India newspaper and Economic Times on their mobile phones, he added.
Talking about their revenue model, Bhasin said the company would earn from the advertisements put on the application as well as the on-deck transactions like download of ringtones, wall papers. The market for value added services was on the rise in India, he said pointing out that it would provide a new opportunity for such applications as people want more information on their mobile phones without the hassle of sending SMSs.
Mobio provides infrastructure and content development services to customers and partners who need to offer mobile applications and custom portals to their customer base. From a consumer perspective, the mobile applications Mobio deliver require almost no data entry and minimal clicks (3 Clicks. Done.) to complete any given task. All apps can be personalized easily by the user around their preferences. A proof-of-concept portal is available to US consumers directly from the website at getmobio.com; additional mobile applications are available through our partners.
The company was founded in Menlo Park, California in 2005 and to-date has raised $10.6M from investors including InterWest Partners and Storm Ventures. The board and management team collectively bring deep experience in mobile communications, telecom, consumer wireless, web services and enterprise software. The company operated in stealth mode until January 2007 when it launched itself and its technology at DEMO 2007.
Mobio are backed by Storm Ventures and InterWest Partners.
Original Story
Tags:
Economic Times,
Indiatimes,
InterWest Partners,
Mobio,
Storm Ventures,
Times of India
Some may say this is an enlightened approach to company takeovers. Others may say it is a foolish marketing ploy. The UK’s biggest commercial radio station, Virgin Radio, is about to be taken over by the Times of India and relaunched by Absolute Radio. In parallel with the takeover they also intend to rebrand the station, not easy even without the hassle of stabilizing a business you just bought.