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Bunchball launches cross-network games for Bebo

, a web services company dedicated to making websites more addictive, is deploying its Games & Avatars application on global Social Media Network as part of the Open Application Platform, launched today at a private event in San Francisco. has announced that it will open its API to third-party developers to integrate their applications with the site.

Today’s announcement marks the first time users from different social networks can connect and interact through a common application — Games & Avatars. In the Games & Avatars application, members earn “Karma Points” by watching videos, taking surveys, competing in single and multiplayer online games, playing the lottery, inviting their friends, and taking part in other site activities. Members can then redeem their Karma Points in ’s virtual economy by purchasing digital goods to customize their avatar and virtual room, paying their way into tournaments and poker games, and more.

Rather than being limited to just the community, has connected their Games & Avatars deployment to all the other social networks that services. members will be able to seamlessly play, compete and interact with members of the other networks and participate in a cross-network virtual economy.

The Games & Avatars application is 100% powered by ’s Nitro product: a suite of hosted services that drive user behavior and increase engagement on websites. Nitro’s lightweight, flexible architecture enabled to quickly bridge and the other social networks and create this unique cross-network application.

www.bunchball.com, www.bebo.com

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