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Web2.0 expo and Santa punches the kids

San Franciso, USA. After all the hype the reality of Web2.0 kicked in. I started the day like an excited kid waiting in line to see Santa at the mall. Off I went with a spring in my step to the Moscone West hall for day 1 - the Workshops. Well I shouldn’t have expected too much as after all these were the workshops aimed at educating the dumb and the needy.

I kicked off with a session on Web2.0 Best Practices from “web technologist” Niall Kennedy. After an hour he was still running us through the history of the World Wide Web. He sure knows the bowels of web history. Rigor mortis set in when we reached the section of feeds. We took a 10 minute break and I ran. I dived into the last hour of Free Traffic:SEO/SMO presented by Stephan Spencer and Muhammed Saleem. Certainly more interesting and the blood began to circulate through my body again. Lunch was followed by Blogs & Social Media Marketing - experienced bloggers sharing their first-hand experience. Its good to get mainstream bloggers views on what works and what does not. Most of it pretty obvious to those already blogging but it is always good to get reinforcement.

So day 1 over and no great shakes really. Nothing exciting. Nothing breaking the bounds of web understanding. To be honest it was so bland I am feeling nervous about tomorrow. Will it buck up? I now feel like I am waiting in line to see Santa at the mall, knowing that he is punching every third kid when they reach him.

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Waiting in line at Web2.0 Expo

Oh boy, day 1 of is about to kick off here in San Francisco and I feel like a kid waiting in line to meet Santa at the Mall. The Expo starts with a day of Workshops (optional) followed by the Expo itself (’Trade show’ to us Brits) tomorrow through Friday. Each day there are themed Sessions covering Strategy & Business Models, Marketing & Community, Design & User Experience, Fundamentals, Development, Mobile Web, Operations, and Social Platforms. The great and the good will also make a string of Keynotes, including Tim O’Reilly, Max Levchin () and Marc Andreessen. ooh I think I just peed myself.

More later.

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