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Murdoch Invests In Daughter’s Shine

the UK Satellite caster has reportedly increased its stake in Group to 11.3% for an undisclosed sum. The deal has reportedly increased Sky’s shareholding from 2.88% to 11.3%.

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was founded by Elisabeth Murdoch shortly after she stepped down as MD of Sky Networks in 2000. It is thought that Sky, owned by Murdoch’s father Rupert, has held a stake for some time. Following acquisitive activity, is now one of the largest UK indies and has been valued at up to £250m (US$500m).

Ltd is an integrated media company that, through its subsidiaries, carries out film and television production, brand marketing and rights expoitation.

TV and Films makes a range of programmes for UK, US and international broadcasters. The company conducts drama, entertainment, factual, features and format entertainment programming and has been involved in programmes such as Channel 4’s “100 Greatest…” series, BBC 2’s Masterchef Goes Large and Channel 4’s drama series Sugar Rush. The company aims to be a dynamic, creative and trustworthy supplier of franchise television to all buyers and strives to create television that will reach the audience in multiple ways, through interactive communcations, books, music or DVDs.

’s brand marketing and venture programming company, :M, is a joint venture between and . It is intended to bring together the TV and film activities of and the media capabilities of ’s media investment management companies. Clients will be able to create, own and commercially exploit their own television formats through distribution, marketing, licensing and retailing.

aims to benefit from and capitalise on its management team’s knowledge, expertise and contacts within the media industry.

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Spot Runner

is the first Internet-based ad agency that makes it easy and affordable for local businesses to advertise on TV. With ’s revolutionary approach, local businesses now have access to television, the most powerful marketing tool available—one that, due to its traditional cost and complexity, was previously out of reach.

Essentially has produced generic advertisements across a wide range of market segments. These ads are catalogued on the web site for small businesses to select. Provide basic information about the company and the demographic of the target market, including the regions where the ad should be broadcast. Pick a schedule slot and hey presto, launch a TV advertising campaign. Since the advertisements are already produced, requiring just a little customisation, are able to offer campaigns from as little as $500.

Founders: Nick Grouf and David Waxman

Investors: , , , , Corporation ($60m)

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