Playfirst, $16.5m and a mouth full of corks
It looks as though PlayFirst, a leading publisher of casual games, has raised $16.5 million in its Series C financing round led by DCM. Existing investors, including Mayfield Fund, Trinity Ventures and Rustic Canyon Partners, also participated in the round. Previously, PlayFirst raised a total of $10 million in its Series A and B rounds, bringing the current total of venture capital raised to $26.5 million.
The company develops ‘casual’ games, meaning simple, visually attractive and hellishly addictive time wasters. Personally I would sooner sit chewing on a mouthful of corks and watch the world through a cab window rather than play casual games. But it seems I am alone. PlayFirst’s portfolio of games includes the record-breaking hit Diner Dash which has more than 150 million plays worldwide. Kids eh!
Founded in 2004, partners and customers include Yahoo Games, Shockwave, Reflexive, Boonty, iWin, Boonty, Real Arcade, Best Buy, Macgametore.
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